Posana vs Jonesbar · Bay Area shelf head-to-head
Posana and Jonesbar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jonesbar carries more Brand PowerJonesbar is in more Bay Area grocers
Posana
Jonesbar
20
brand power
25
6
products
5
3
categories
2
1
grocers
7
$2.49
price per oz
$2.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Posana▭ Jonesbar
Distribution · 30% of score4·29
J
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Posana
only Jonesbar
no top category Posana doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Posana · 0
no exclusive doors — everywhere Posana is, Jonesbar is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Posana · Jonesbar
