Post vs Kellogg's Froot Loops · Bay Area shelf head-to-head
Post and Kellogg's Froot Loops, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kellogg's Froot Loops carries more Brand PowerKellogg's Froot Loops fields the deeper lineupKellogg's Froot Loops sits further up the premium end
Post
Kellogg's Froot Loops
46
brand power
54
35
products
47
2
categories
6
13
grocers
13
52.9¢
price per oz
61.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Post▭ Kellogg's Froot Loops
Distribution · 30% of score54·54
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Post
only Kellogg's Froot Loops
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Post · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Post · Kellogg's Froot Loops
