Président vs Saint André · Bay Area shelf head-to-head
Président and Saint André, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Président carries more Brand PowerPrésident is in more Bay Area grocersPrésident fields the deeper lineupSaint André sits further up the premium end
Président
Saint André
33
brand power
10
14
products
2
2
categories
1
5
subcategories
1
6
grocers
3
$8.40
avg price
$12.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Président▭ Saint André
Distribution · 30% of score25·13
P
S
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score69·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Président
only Saint André
no top category Président doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Président · 5
only Saint André · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Président · Saint André