Prana vs Lark Ellen Farm · Bay Area shelf head-to-head
Prana and Lark Ellen Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lark Ellen Farm is in more Bay Area grocers
Prana
Lark Ellen Farm
26
brand power
25
6
products
7
4
categories
3
6
grocers
7
$1.26
price per oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Prana▭ Lark Ellen Farm
Distribution · 30% of score25·29
P
L
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score39·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Prana
only Lark Ellen Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Prana · 2
only Lark Ellen Farm · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Prana · Lark Ellen Farm
