Prego vs Carbone · Bay Area shelf head-to-head
Prego and Carbone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Carbone carries more Brand PowerCarbone is in more Bay Area grocersCarbone fields the deeper lineup
Prego
Carbone
22
brand power
47
11
products
26
1
categories
1
2
subcategories
3
6
grocers
15
$4.74
avg price
$11.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Prego▭ Carbone
Distribution · 30% of score25·63
P
carried in 6 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Prego
no top category Carbone doesn’t also play in.
only Carbone
no top category Prego doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Prego · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Prego · Carbone