Prego vs Classico · Bay Area shelf head-to-head
Prego and Classico, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Classico carries more Brand PowerClassico is in more Bay Area grocersClassico fields the deeper lineup
Prego
Classico
22
brand power
39
11
products
20
1
categories
2
2
subcategories
3
6
grocers
12
$4.74
avg price
$6.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Prego▭ Classico
Distribution · 30% of score25·50
P
C
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score60·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Prego
no top category Classico doesn’t also play in.
only Classico
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Prego · 0
no exclusive doors — everywhere Prego is, Classico is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Prego · Classico