Premier Protein vs Muscle Milk · Bay Area shelf head-to-head
Premier Protein and Muscle Milk, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Premier Protein carries more Brand PowerPremier Protein is in more Bay Area grocersPremier Protein fields the deeper lineupMuscle Milk sits further up the premium end
Premier Protein
Muscle Milk
44
brand power
31
28
products
21
5
categories
1
7
grocers
6
$14.41
avg price
$13.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Premier Protein▭ Muscle Milk
Distribution · 30% of score29·25
P
carried in 7 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Premier Protein
only Muscle Milk
no top category Premier Protein doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Premier Protein · 4
only Muscle Milk · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Premier Protein · Muscle Milk
