Pretzelized vs Milton's · Bay Area shelf head-to-head
Pretzelized and Milton's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Milton's carries more Brand PowerMilton's is in more Bay Area grocersMilton's fields the deeper lineup
Pretzelized
Milton's
28
brand power
48
8
products
26
2
categories
3
8
grocers
17
87.6¢
price per oz
93.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pretzelized▭ Milton's
Distribution · 30% of score33·71
P
carried in 8 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pretzelized
only Milton's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pretzelized · 0
no exclusive doors — everywhere Pretzelized is, Milton's is too.
only Milton's · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pretzelized · Milton's
