Principato Di Lucedio vs Jasberry · Bay Area shelf head-to-head
Principato Di Lucedio and Jasberry, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jasberry carries more Brand PowerJasberry is in more Bay Area grocersJasberry sits further up the premium end
Principato Di Lucedio
Jasberry
11
brand power
20
3
products
5
1
categories
2
4
grocers
5
$9.21
avg price
$6.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Principato Di Lucedio▭ Jasberry
Distribution · 30% of score17·21
P
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Principato Di Lucedio
no top category Jasberry doesn’t also play in.
only Jasberry
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Principato Di Lucedio · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Principato Di Lucedio · Jasberry