Principato Di Lucedio vs Koda Farms · Bay Area shelf head-to-head
Principato Di Lucedio and Koda Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Koda Farms carries more Brand PowerKoda Farms is in more Bay Area grocersKoda Farms fields the deeper lineupPrincipato Di Lucedio sits further up the premium end
Principato Di Lucedio
Koda Farms
11
brand power
26
3
products
7
1
categories
3
1
subcategories
4
4
grocers
7
$9.21
avg price
$10.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Principato Di Lucedio▭ Koda Farms
Distribution · 30% of score17·29
P
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Principato Di Lucedio
no top category Koda Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Principato Di Lucedio · 1
only Koda Farms · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Principato Di Lucedio · Koda Farms