Principato Di Lucedio vs Lotus Foods · Bay Area shelf head-to-head
Principato Di Lucedio and Lotus Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lotus Foods carries more Brand PowerLotus Foods is in more Bay Area grocersLotus Foods fields the deeper lineupPrincipato Di Lucedio sits further up the premium end
Principato Di Lucedio
Lotus Foods
11
brand power
54
3
products
28
1
categories
4
1
subcategories
9
4
grocers
17
$9.21
avg price
$5.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Principato Di Lucedio▭ Lotus Foods
Distribution · 30% of score17·71
P
carried in 4 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Principato Di Lucedio
no top category Lotus Foods doesn’t also play in.
only Lotus Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Principato Di Lucedio · 0
no exclusive doors — everywhere Principato Di Lucedio is, Lotus Foods is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Principato Di Lucedio · Lotus Foods