Pringles vs Spudsy · Bay Area shelf head-to-head
Pringles and Spudsy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pringles carries more Brand PowerPringles is in more Bay Area grocersPringles fields the deeper lineup
Pringles
Spudsy
39
brand power
7
33
products
2
1
categories
1
3
subcategories
2
10
grocers
2
$4.58
avg price
$5.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pringles▭ Spudsy
Distribution · 30% of score42·8
S
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score94·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pringles
no top category Spudsy doesn’t also play in.
only Spudsy
no top category Pringles doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pringles · Spudsy