Pringles vs Zapp's · Bay Area shelf head-to-head
Pringles and Zapp's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pringles carries more Brand PowerPringles is in more Bay Area grocersPringles fields the deeper lineupZapp's sits further up the premium end
Pringles
Zapp's
39
brand power
10
33
products
6
1
categories
1
3
subcategories
2
10
grocers
5
70.9¢
price per oz
$1.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pringles▭ Zapp's
Distribution · 30% of score42·21
Z
carried in 10 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score94·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pringles
no top category Zapp's doesn’t also play in.
only Zapp's
no top category Pringles doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pringles · 6
only Zapp's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pringles · Zapp's
