Private Label vs Sol-ti · Bay Area shelf head-to-head
Private Label and Sol-ti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sol-ti carries more Brand PowerSol-ti is in more Bay Area grocersSol-ti fields the deeper lineupSol-ti sits further up the premium end
Private Label
Sol-ti
15
brand power
39
3
products
14
2
categories
2
3
subcategories
6
2
grocers
12
$4.52
avg price
$4.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Private Label▭ Sol-ti
Distribution · 30% of score8·50
P
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Private Label
only Sol-ti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Private Label · 0
no exclusive doors — everywhere Private Label is, Sol-ti is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Private Label · Sol-ti