Projo* vs Slate · Bay Area shelf head-to-head
Projo* and Slate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Slate carries more Brand PowerSlate is in more Bay Area grocersSlate fields the deeper lineupProjo* sits further up the premium end
Projo*
Slate
13
brand power
45
1
products
17
1
categories
2
5
grocers
12
57.8¢
price per fl oz
43.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Projo*▭ Slate
Distribution · 30% of score21·50
carried in 5 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Projo*
no top category Slate doesn’t also play in.
only Slate
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Projo* · Slate