Proud Source Water vs Evian · Bay Area shelf head-to-head
Proud Source Water and Evian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evian carries more Brand PowerEvian is in more Bay Area grocersEvian fields the deeper lineupProud Source Water sits further up the premium end
Proud Source Water
Evian
18
brand power
33
5
products
10
1
categories
2
5
grocers
10
15.9¢
price per fl oz
7.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Proud Source Water▭ Evian
Distribution · 30% of score21·42
P
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Proud Source Water
no top category Evian doesn’t also play in.
only Evian
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Proud Source Water · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Proud Source Water · Evian
