Puchao vs Candy Kittens · Bay Area shelf head-to-head
Puchao and Candy Kittens, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Candy Kittens carries more Brand PowerCandy Kittens is in more Bay Area grocersCandy Kittens fields the deeper lineup
Puchao
Candy Kittens
9
brand power
20
6
products
9
1
categories
1
1
subcategories
2
2
grocers
5
$1.55
price per oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Puchao▭ Candy Kittens
Distribution · 30% of score8·21
P
C
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Puchao
no top category Candy Kittens doesn’t also play in.
only Candy Kittens
no top category Puchao doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Puchao · 2
only Candy Kittens · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Puchao · Candy Kittens