Pumpkin Tree vs Happy Baby Organics · Bay Area shelf head-to-head
Pumpkin Tree and Happy Baby Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pumpkin Tree is in more Bay Area grocersHappy Baby Organics fields the deeper lineupHappy Baby Organics sits further up the premium end
Pumpkin Tree
Happy Baby Organics
57
brand power
57
17
products
39
2
categories
3
17
grocers
15
69.5¢
price per oz
$2.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pumpkin Tree▭ Happy Baby Organics
Distribution · 30% of score71·63
carried in 17 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks1 vs 9 SKUs
<1% of shelf
only Pumpkin Tree
no top category Happy Baby Organics doesn’t also play in.
only Happy Baby Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pumpkin Tree · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pumpkin Tree · Happy Baby Organics
