Pumpkin Tree vs Plum Organics · Bay Area shelf head-to-head
Pumpkin Tree and Plum Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pumpkin Tree carries more Brand PowerPumpkin Tree is in more Bay Area grocersPlum Organics fields the deeper lineupPumpkin Tree sits further up the premium end
Pumpkin Tree
Plum Organics
57
brand power
48
17
products
24
2
categories
2
17
grocers
12
69.5¢
price per oz
68.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pumpkin Tree▭ Plum Organics
Distribution · 30% of score71·50
carried in 17 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pumpkin Tree
only Plum Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pumpkin Tree · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pumpkin Tree · Plum Organics
