Pure Life vs Aquafina · Bay Area shelf head-to-head
Pure Life and Aquafina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pure Life carries more Brand PowerPure Life is in more Bay Area grocersPure Life fields the deeper lineupAquafina sits further up the premium end
Pure Life
Aquafina
62
brand power
11
7
products
3
3
categories
1
3
subcategories
2
14
grocers
5
2.7¢
price per fl oz
8.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pure Life▭ Aquafina
Distribution · 30% of score58·21
P
A
carried in 14 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score44·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pure Life
only Aquafina
no top category Pure Life doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pure Life · Aquafina