Pure Life vs Dasani · Bay Area shelf head-to-head
Pure Life and Dasani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pure Life carries more Brand PowerPure Life is in more Bay Area grocersPure Life fields the deeper lineupDasani sits further up the premium end
Pure Life
Dasani
62
brand power
16
7
products
4
3
categories
1
14
grocers
3
2.7¢
price per fl oz
14.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pure Life▭ Dasani
Distribution · 30% of score58·13
P
D
carried in 14 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score44·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pure Life
only Dasani
no top category Pure Life doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pure Life · Dasani
