Lining them up…
Purely Sedona and Cascade Mountain, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 4 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Cascade Mountain doesn’t also play in.
no top category Purely Sedona doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Purely Sedona is, Cascade Mountain is too.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purely Sedona · Cascade Mountain
3 products in the catalog·3 products in the catalog
spans 2 categories·spans 2 categories
~1% average share on the shelves it competes on·~0% average share on the shelves it competes on