Purely Sedona vs Voss · Bay Area shelf head-to-head
Purely Sedona and Voss, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Voss carries more Brand PowerVoss is in more Bay Area grocersVoss fields the deeper lineupPurely Sedona sits further up the premium end
Purely Sedona
Voss
17
brand power
27
3
products
7
2
categories
2
4
grocers
8
23.8¢
price per fl oz
18.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Purely Sedona▭ Voss
Distribution · 30% of score17·33
P
V
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Purely Sedona
no top category Voss doesn’t also play in.
only Voss
no top category Purely Sedona doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purely Sedona · Voss
