Purina Beneful vs Cesar · Bay Area shelf head-to-head
Purina Beneful and Cesar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cesar carries more Brand PowerCesar is in more Bay Area grocersCesar fields the deeper lineup
Purina Beneful
Cesar
29
brand power
37
21
products
24
1
categories
1
2
subcategories
2
6
grocers
7
52.9¢
price per oz
70.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Purina Beneful▭ Cesar
Distribution · 30% of score25·29
P
C
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score83·86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Purina Beneful
no top category Cesar doesn’t also play in.
only Cesar
no top category Purina Beneful doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Purina Beneful · 1
only Cesar · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purina Beneful · Cesar
