Purposeful Pup vs Redbarn · Bay Area shelf head-to-head
Purposeful Pup and Redbarn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Redbarn carries more Brand PowerRedbarn is in more Bay Area grocersRedbarn fields the deeper lineup
Purposeful Pup
Redbarn
9
brand power
34
2
products
23
1
categories
3
1
grocers
4
$11.99
avg price
$13.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Purposeful Pup▭ Redbarn
Distribution · 30% of score4·17
P
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Purposeful Pup
no top category Redbarn doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Purposeful Pup · 0
no exclusive doors — everywhere Purposeful Pup is, Redbarn is too.
only Redbarn · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purposeful Pup · Redbarn