Qitterra vs Cobram Estate · Bay Area shelf head-to-head
Qitterra and Cobram Estate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cobram Estate carries more Brand PowerCobram Estate is in more Bay Area grocersCobram Estate fields the deeper lineup
Qitterra
Cobram Estate
9
brand power
28
3
products
7
1
categories
1
2
grocers
13
$20.72
avg price
$23.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Qitterra▭ Cobram Estate
Distribution · 30% of score8·54
Q
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Qitterra
no top category Cobram Estate doesn’t also play in.
only Cobram Estate
no top category Qitterra doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Qitterra · 0
no exclusive doors — everywhere Qitterra is, Cobram Estate is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Qitterra · Cobram Estate