Quince And Apple vs Friend In Cheeses Jam Co · Bay Area shelf head-to-head
Quince And Apple and Friend In Cheeses Jam Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Quince And Apple carries more Brand PowerFriend In Cheeses Jam Co is in more Bay Area grocersQuince And Apple fields the deeper lineupFriend In Cheeses Jam Co sits further up the premium end
Quince And Apple
Friend In Cheeses Jam Co
34
brand power
16
40
products
5
2
categories
1
3
subcategories
2
2
grocers
4
$1.81
price per oz
$2.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Quince And Apple▭ Friend In Cheeses Jam Co
Distribution · 30% of score8·17
Q
F
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score96·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Quince And Apple
only Friend In Cheeses Jam Co
no top category Quince And Apple doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Quince And Apple · 1
only Friend In Cheeses Jam Co · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Quince And Apple · Friend In Cheeses Jam Co
