Quince And Apple vs Saba Jam · Bay Area shelf head-to-head
Quince And Apple and Saba Jam, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Quince And Apple carries more Brand PowerQuince And Apple is in more Bay Area grocersQuince And Apple fields the deeper lineupSaba Jam sits further up the premium end
Quince And Apple
Saba Jam
34
brand power
12
40
products
4
2
categories
1
3
subcategories
1
2
grocers
1
$1.81
price per oz
$2.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Quince And Apple▭ Saba Jam
Distribution · 30% of score8·4
Q
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Quince And Apple
only Saba Jam
no top category Quince And Apple doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Quince And Apple · 2
only Saba Jam · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Quince And Apple · Saba Jam
