Rügen Fisch vs Crown Prince · Bay Area shelf head-to-head
Rügen Fisch and Crown Prince, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crown Prince carries more Brand PowerCrown Prince is in more Bay Area grocersCrown Prince fields the deeper lineup
Rügen Fisch
Crown Prince
11
brand power
34
5
products
13
1
categories
1
1
subcategories
7
2
grocers
14
$5.75
avg price
$7.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rügen Fisch▭ Crown Prince
Distribution · 30% of score8·58
R
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rügen Fisch
no top category Crown Prince doesn’t also play in.
only Crown Prince
no top category Rügen Fisch doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rügen Fisch · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rügen Fisch · Crown Prince