R.w. Knudsen Family vs Ocean Spray · Bay Area shelf head-to-head
R.w. Knudsen Family and Ocean Spray, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
R.w. Knudsen Family carries more Brand PowerR.w. Knudsen Family is in more Bay Area grocersOcean Spray fields the deeper lineupR.w. Knudsen Family sits further up the premium end
R.w. Knudsen Family
Ocean Spray
59
brand power
50
46
products
56
3
categories
3
15
subcategories
6
20
grocers
13
28.9¢
price per fl oz
10.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ R.w. Knudsen Family▭ Ocean Spray
Distribution · 30% of score83·54
carried in 20 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only R.w. Knudsen Family
only Ocean Spray
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only R.w. Knudsen Family · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: R.w. Knudsen Family · Ocean Spray
