R.w. Knudsen Family vs Wet Hydration · Bay Area shelf head-to-head
R.w. Knudsen Family and Wet Hydration, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
R.w. Knudsen Family carries more Brand PowerR.w. Knudsen Family is in more Bay Area grocersR.w. Knudsen Family fields the deeper lineupWet Hydration sits further up the premium end
R.w. Knudsen Family
Wet Hydration
59
brand power
16
46
products
3
3
categories
3
20
grocers
2
28.9¢
price per fl oz
26.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ R.w. Knudsen Family▭ Wet Hydration
Distribution · 30% of score83·8
W
carried in 20 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sports Drinks4 vs 1 SKUs
2% of shelf
only R.w. Knudsen Family
only Wet Hydration
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: R.w. Knudsen Family · Wet Hydration
