Raaka vs Honey Mama's · Bay Area shelf head-to-head
Raaka and Honey Mama's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Honey Mama's carries more Brand PowerHoney Mama's is in more Bay Area grocersRaaka sits further up the premium end
Raaka
Honey Mama's
16
brand power
38
12
products
14
1
categories
2
4
grocers
17
$4.34
price per fl oz
$2.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Raaka▭ Honey Mama's
Distribution · 30% of score17·71
R
carried in 4 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Raaka
no top category Honey Mama's doesn’t also play in.
only Honey Mama's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Raaka · 1
only Honey Mama's · 14
both sides measured by the same instruments on the same shelves · see each brand’s full page: Raaka · Honey Mama's