Randy's Artisanal vs Cleveland Kitchen · Bay Area shelf head-to-head
Randy's Artisanal and Cleveland Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cleveland Kitchen carries more Brand PowerCleveland Kitchen is in more Bay Area grocersCleveland Kitchen fields the deeper lineupRandy's Artisanal sits further up the premium end
Randy's Artisanal
Cleveland Kitchen
11
brand power
34
3
products
12
1
categories
3
4
grocers
9
52.0¢
price per fl oz
38.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Randy's Artisanal▭ Cleveland Kitchen
Distribution · 30% of score17·38
R
C
carried in 4 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Randy's Artisanal
no top category Cleveland Kitchen doesn’t also play in.
only Cleveland Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Randy's Artisanal · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Randy's Artisanal · Cleveland Kitchen
