Ratio vs Noosa · Bay Area shelf head-to-head
Ratio and Noosa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Noosa carries more Brand PowerNoosa is in more Bay Area grocersNoosa fields the deeper lineupRatio sits further up the premium end
Ratio
Noosa
29
brand power
45
16
products
33
1
categories
2
2
subcategories
2
3
grocers
13
51.4¢
price per oz
46.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ratio▭ Noosa
Distribution · 30% of score13·54
R
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ratio
no top category Noosa doesn’t also play in.
only Noosa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ratio · 0
no exclusive doors — everywhere Ratio is, Noosa is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ratio · Noosa
