Raw Rev vs Off The Farm · Bay Area shelf head-to-head
Raw Rev and Off The Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Off The Farm carries more Brand PowerOff The Farm is in more Bay Area grocersOff The Farm fields the deeper lineupRaw Rev sits further up the premium end
Raw Rev
Off The Farm
13
brand power
29
6
products
12
2
categories
2
3
grocers
7
$5.64
price per oz
$1.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Raw Rev▭ Off The Farm
Distribution · 30% of score13·29
R
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Raw Rev
no top category Off The Farm doesn’t also play in.
only Off The Farm
no top category Raw Rev doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Raw Rev · 1
only Off The Farm · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Raw Rev · Off The Farm
