Rawmio vs Chocxo · Bay Area shelf head-to-head
Rawmio and Chocxo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chocxo carries more Brand PowerChocxo is in more Bay Area grocersChocxo fields the deeper lineup
Rawmio
Chocxo
9
brand power
32
2
products
10
1
categories
2
1
grocers
9
$3.29
avg price
$10.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rawmio▭ Chocxo
Distribution · 30% of score4·38
R
C
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rawmio
no top category Chocxo doesn’t also play in.
only Chocxo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rawmio · 0
no exclusive doors — everywhere Rawmio is, Chocxo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rawmio · Chocxo
