Raybern's vs Smucker's · Bay Area shelf head-to-head
Raybern's and Smucker's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smucker's carries more Brand PowerSmucker's is in more Bay Area grocersSmucker's fields the deeper lineup
Raybern's
Smucker's
12
brand power
65
2
products
50
1
categories
3
1
subcategories
7
1
grocers
15
$6.99
avg price
$6.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Raybern's▭ Smucker's
Distribution · 30% of score4·63
R
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Raybern's
no top category Smucker's doesn’t also play in.
only Smucker's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Raybern's · 0
no exclusive doors — everywhere Raybern's is, Smucker's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Raybern's · Smucker's