Ray's No Sugar Added vs Lillie's Q · Bay Area shelf head-to-head
Ray's No Sugar Added and Lillie's Q, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lillie's Q carries more Brand PowerLillie's Q is in more Bay Area grocersLillie's Q fields the deeper lineup
Ray's No Sugar Added
Lillie's Q
9
brand power
25
2
products
10
1
categories
3
1
grocers
11
$3.99
avg price
$8.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ray's No Sugar Added▭ Lillie's Q
Distribution · 30% of score4·46
R
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ray's No Sugar Added
no top category Lillie's Q doesn’t also play in.
only Lillie's Q
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ray's No Sugar Added · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ray's No Sugar Added · Lillie's Q