Realime vs Ingrilli · Bay Area shelf head-to-head
Realime and Ingrilli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Realime is in more Bay Area grocers
Realime
Ingrilli
22
brand power
19
4
products
6
1
categories
2
1
subcategories
4
11
grocers
5
$3.98
avg price
$2.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Realime▭ Ingrilli
Distribution · 30% of score46·21
R
I
carried in 11 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Realime
no top category Ingrilli doesn’t also play in.
only Ingrilli
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Realime · Ingrilli