Recchiuti vs Honey Mama's · Bay Area shelf head-to-head
Recchiuti and Honey Mama's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Honey Mama's is in more Bay Area grocersRecchiuti sits further up the premium end
Recchiuti
Honey Mama's
34
brand power
38
14
products
14
3
categories
2
4
subcategories
2
5
grocers
17
$4.92
price per fl oz
$2.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Recchiuti▭ Honey Mama's
Distribution · 30% of score21·71
carried in 5 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Recchiuti
only Honey Mama's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Recchiuti · 1
only Honey Mama's · 13
both sides measured by the same instruments on the same shelves · see each brand’s full page: Recchiuti · Honey Mama's