Recess vs Vybes · Bay Area shelf head-to-head
Recess and Vybes, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Recess carries more Brand PowerRecess is in more Bay Area grocersRecess fields the deeper lineupVybes sits further up the premium end
Recess
Vybes
50
brand power
22
21
products
6
3
categories
2
14
grocers
8
37.0¢
price per fl oz
55.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Recess▭ Vybes
Distribution · 30% of score58·33
V
carried in 14 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score83·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Recess
only Vybes
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Recess · Vybes
