Red Barn Creamery vs Challenge · Bay Area shelf head-to-head
Red Barn Creamery and Challenge, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Challenge carries more Brand PowerChallenge is in more Bay Area grocersChallenge fields the deeper lineup
Red Barn Creamery
Challenge
10
brand power
28
2
products
8
1
categories
2
2
subcategories
3
1
grocers
9
$6.99
avg price
$7.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red Barn Creamery▭ Challenge
Distribution · 30% of score4·38
R
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red Barn Creamery
no top category Challenge doesn’t also play in.
only Challenge
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Red Barn Creamery · 0
no exclusive doors — everywhere Red Barn Creamery is, Challenge is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red Barn Creamery · Challenge