Red Baron vs Yough · Bay Area shelf head-to-head
Red Baron and Yough, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red Baron carries more Brand PowerRed Baron is in more Bay Area grocersRed Baron fields the deeper lineup
Red Baron
Yough
31
brand power
12
19
products
3
1
categories
1
6
grocers
2
$7.51
avg price
$9.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red Baron▭ Yough
Distribution · 30% of score25·8
R
Y
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score79·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red Baron
no top category Yough doesn’t also play in.
only Yough
no top category Red Baron doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yough · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red Baron · Yough
