Red Boat Fish Sauce vs Curry & Hurry · Bay Area shelf head-to-head
Red Boat Fish Sauce and Curry & Hurry, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red Boat Fish Sauce carries more Brand PowerRed Boat Fish Sauce is in more Bay Area grocersRed Boat Fish Sauce fields the deeper lineup
Red Boat Fish Sauce
Curry & Hurry
33
brand power
14
5
products
2
2
categories
1
3
subcategories
1
16
grocers
4
$10.11
avg price
$8.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red Boat Fish Sauce▭ Curry & Hurry
Distribution · 30% of score67·17
R
C
carried in 16 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red Boat Fish Sauce
only Curry & Hurry
no top category Red Boat Fish Sauce doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red Boat Fish Sauce · Curry & Hurry