Red Bull vs Rockstar · Bay Area shelf head-to-head
Red Bull and Rockstar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red Bull carries more Brand PowerRed Bull is in more Bay Area grocersRed Bull fields the deeper lineupRed Bull sits further up the premium end
Red Bull
Rockstar
57
brand power
26
46
products
16
1
categories
1
14
grocers
7
41.6¢
price per fl oz
25.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red Bull▭ Rockstar
Distribution · 30% of score58·29
carried in 14 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red Bull
no top category Rockstar doesn’t also play in.
only Rockstar
no top category Red Bull doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red Bull · Rockstar
