Red Bull vs Zoa · Bay Area shelf head-to-head
Red Bull and Zoa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red Bull carries more Brand PowerRed Bull is in more Bay Area grocersRed Bull fields the deeper lineup
Red Bull
Zoa
57
brand power
7
46
products
2
1
categories
1
14
grocers
2
$7.29
avg price
$2.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red Bull▭ Zoa
Distribution · 30% of score58·8
Z
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score98·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red Bull
no top category Zoa doesn’t also play in.
only Zoa
no top category Red Bull doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red Bull · Zoa