Red Lobster vs Mason Dixie · Bay Area shelf head-to-head
Red Lobster and Mason Dixie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mason Dixie carries more Brand PowerMason Dixie is in more Bay Area grocersMason Dixie fields the deeper lineupMason Dixie sits further up the premium end
Red Lobster
Mason Dixie
29
brand power
38
7
products
11
4
categories
4
6
subcategories
4
5
grocers
8
89.6¢
price per item
$3.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red Lobster▭ Mason Dixie
Distribution · 30% of score21·33
R
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red Lobster
only Mason Dixie
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Red Lobster · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red Lobster · Mason Dixie