Red Star vs Marmite · Bay Area shelf head-to-head
Red Star and Marmite, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red Star carries more Brand PowerRed Star is in more Bay Area grocersRed Star fields the deeper lineup
Red Star
Marmite
28
brand power
22
6
products
3
1
categories
2
14
grocers
7
$4.45
price per oz
$2.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red Star▭ Marmite
Distribution · 30% of score58·29
M
carried in 14 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red Star
no top category Marmite doesn’t also play in.
only Marmite
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red Star · Marmite