Red Star vs Yeshi · Bay Area shelf head-to-head
Red Star and Yeshi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red Star carries more Brand PowerRed Star is in more Bay Area grocers
Red Star
Yeshi
28
brand power
18
6
products
5
1
categories
2
1
subcategories
3
14
grocers
4
$3.98
avg price
$10.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red Star▭ Yeshi
Distribution · 30% of score58·17
Y
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red Star
no top category Yeshi doesn’t also play in.
only Yeshi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red Star · Yeshi