Red Vines vs Panda · Bay Area shelf head-to-head
Red Vines and Panda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red Vines carries more Brand PowerRed Vines is in more Bay Area grocersRed Vines fields the deeper lineup
Red Vines
Panda
27
brand power
18
10
products
5
1
categories
1
14
grocers
10
70.2¢
price per oz
90.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red Vines▭ Panda
Distribution · 30% of score58·42
R
P
carried in 14 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score57·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red Vines
no top category Panda doesn’t also play in.
only Panda
no top category Red Vines doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Red Vines · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red Vines · Panda
